Company Profile

Better Idea Group was formed in 1998 in San Jose, California as a sole proprietorship and has been in continuous operation since then.  The founder, Ernest Cook  has a degree in accounting and over 35 years  using his accounting and software engineering  knowledge to provide the best business systems for clients.

Better Idea Group's roots are in the QuickBooks Pro Advisor community. As an early member of the QuickBooks Solution Provider program, we were focused on helping customers that had chosen Intuit's QuickBooks Desktop as their accounting system.  We serviced a great number of companies that had very special needs not met in the vanilla version of QuickBooks. By working with them we can created a path for them to extend the life of their QuickBooks desktop and build bridges to cater to specific needs of your industry.   Many of those solutions are still available today in our desktop toolkit.

Those solutions might be a simple report that allows the owner to see information in a way Intuit engineers could not have imagined, or it might be a adding a unique extension to QuickBooks software that allows the company to stay in QuickBooks and better suit the needs of your specific type of business and also be less expensive than migrating to an entirely new application. 

Somewhere along the way a couple of our unique custom solutions took on a life of their own and became large commercial applications so we've pivoted from created lots of small solutions to providing the support those applications need. Our heart is still in helping customers find and implement the right solution to their system problems.  If ours don't work, we have a list of contacts that will help get you what you need.

Company Affiliations