​The Better idea Group team 

Ernest Cook

Principal Data Engineer​

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As founder, Ernest leads the firms focus on transforming Small Business thru financial visibility.  Ernest’ technical knowledge is highlighted by the many certifications he holds and has come from decades of architecting accounting system solutions.  Ernest loves sharing knowledge and has been a speaker for the SBDC (small business development center), Microsoft and most recently at Woodard Scaling New Heights. Read more of his bio here.

​David Paff

​Solution Architect​

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David has been a Better Idea Group contributor for almost two decades.  He holds degree's in both Finance and Computer Science. This unique blend of skills makes him very adept at building QuickBooks solutions. He has written financial reports in Crystal reports since the early 90's and in an expert at wranging data to fit our customers needs with SQL.

Cassandra Cook

User Experience Design Engineer​​

Cassandra started contributing to Better Idea Group's success in 2016. In her first year as an intern, Cassandra overhauled the entire web site including creation of key analytics and a means of tracking them.  With that complete, in her 2nd year Cassandra used her new accounting training to complete the QuickBooks Pro Advisor exam and begin putting that into practice.